Uganda Tourist Board

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Winston Churchill famously said, “For magnificence, for variety of form and colour, for profusion of brilliant life – bird, insect, reptile, beast – for vast scale – Uganda is truly ‘the Pearl of Africa.’

Known as the “Pearl of Africa,” Uganda is located in East Africa and offers some of the continent’s most diverse wildlife viewing, dramatic landscapes, and immersive cultural experiences and warm people and hospitality.
Uganda is home to 55% of the world’s gorilla population and trekking to observe these gentle giants in Bwindi Impenetrable Forest is one of the world’s top bucket list travel activities.
Safari opportunities abound in savanna, forest, and wetland settings throughout 10 national parks, where visitors can come face to face with “The Big Five + 2 ” and more than half of all bird species found in Africa.
Among Uganda’s extraordinary natural attractions are the snow-capped Rwenzori Mountains; expansive Lake Victoria, which forms the source of the Nile River; and Murchison Falls National Park.

The Uganda Tourism Board (UTB) is the official Government destination market organization with the responsibility to promote and market Uganda as the preferred tourism destination in Africa. In this UTB works with other government agencies and the private business operators in the tourism sector. UTB does not run private tours, but represents the tourism industry players and promotes all for the public benefit. UTB regulates both the travel and tour businesses, and the commercial accommodations in Uganda.